Why Italian and French luxury brands will shine bright across the world for a long time ?

The hidden trends of international luxury, revealed by search engine queries and deciphered by Kantar’s data analytics tools will be presented at Kantar’s exclusive event organized in a prestigious setting, the Lutetia Hotel.

We will also present a deep-dive of the societal and environmental concerns of French, Italian and global consumers about luxury. The Kantar Foundational Study 2021 is a unique study of consumers’ behaviors conducted across 35 countries and 35 categories, including the luxury sector.

Exclusive luxury trends and insights will be shared by:

- Jean-Noël Kapferer, international luxury expert, professor emeritus at HEC business school, will speak about the challenges facing luxury brands that must become global brands without losing the components of their DNA.

- Bénédicte Épinay, General Delegate / President & CEO, Comité Colbert and Stefania Lazzaroni, Managing Director, Fondazione Altagamma will highlight the strengths and competitive advantages on which France and Italy brands can base their domination (history, creative genius, territories, savoir-faire, training networks...) while capitalizing on the values of the present era.

- Amélie Debaye, Consulting Director for the beauty and luxury sector, Kantar Insights, and Nathalie Rozborski, Deputy CEO de Nelly Rodi, will reveal the results of an exclusive analysis of luxury queries on search engines to highlight recent trends.

- Cristina Colombo, Client Impact Director, Sustainable Transformation Practice, will present the results of the Kantar Foundational Study 2021, conducted in 35 countries on CSR issues in 35 product categories, including luxury.

A roundtable discussion moderated by Pierre Gomy will react to the findings of these sessions :

• Teodora Sevastakieva, Former Managing Director Ferragamo Parfumes
• Mary Castel : Founder of Maison Fragile
• Pierre-Arnaud Grenade : CEO of Bash
• Alessio Vannetti : Chief Brand Officer of Valentino