About this event
A strong content strategy can transform not only the way people use your product, but the way they feel about it. And yet, it’s still rare to see content strategists and copywriters in product teams, and fewer still have a defined and documented content strategy.
In this exclusive online event, we’ll look into the role of content in your product strategy and how it can catalyse growth. Join us from 9am on Wednesday 2 December for a morning of talks and panel discussion with product leaders, covering topics such as:
09.00 // Introduction
09.05 // Rachel McConnell, Content Ops Manager at BT
Ever wondered what the difference is between marketing content strategists, content designers and UX writers? In this talk you’ll learn about product content – what it is, why you need experts, the value they bring, and how they fit into the product design process. You’ll hear how the most mature product design teams work with content designers, and you’ll find out how to improve the impact of your own design teams with the right content skills.
09.20 // Candi Williams, Content Strategist & Design Manager at Nationwide
If you Google content strategy, you'll get a million (literally) different answers. And while there's no one size fits all, there are some fundamentals. A good place to start is looking at what content strategy isn't. So, through the lens of my work as Content Strategist at the world's biggest building society, I'll shine a light on some myths, mishaps and misconceptions about content strategy laced with some tips and tricks to help you on your content strategy journey.
09:35 // Break
09:45 // Tom Waterton, Content Design Lead at IBM
Tom will share a fun exercise that he ran to help product teams at IBM appreciate just what a huge impact the voice and tone of a product has on the overall user experience.
10:00 // Panel Q&A
10:20 // End
To secure your place at this event, please register your details above and you'll receive a unique link to your inbox. You'll also get access to the recording after the event, so you can replay at your leisure.
We work with the bold and the brave to imagine solutions, define experiences and build great products that make life easier for your customers. We do this by putting technology to work in smart ways to make it easier for people to live brilliantly.
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