About this event
Join Jan Vimal, 75Media’s Head of Programmatic and Joel Turner, 75Media’s Commercial Director, to unlock the full potential of Programmatic DOOH.
As we continue our mission to make Programmatic out-of-home accessible to all, this session will give you the tools to streamline your planning and enhance your targeting so you can effectively activate and deliver your digital campaigns.
What You'll Learn
💡 The evolution of DOOH into programmatic formats and how it differs from traditional methods.
💡 A deep dive into workflows for planning and activating campaigns.
💡 Real-world examples of precision targeting and campaign measurement.
💡 Proven strategies for integrating programmatic DOOH into broader digital campaigns.
💡 Do’s and don’ts when planning a programmatic campaign.
💡 Navigating supply pathways and understanding access to inventory.
Hosted by
With over a decade of experience in the advertising sector, specialising in the programmatic and AdTech space, I work collaboratively with clients and build relationships throughout the programmatic chain. I've made it my mission to educate on the effectiveness of the channel.
75Media is a UK media owner with a rapidly expanding network of large format roadside billboards across the country.
We work with some of the nation’s biggest brands but we are also committed to helping businesses of all sizes reach real audiences through high-impact outdoor advertising.