About this webinar
Moderator: Saleem Alhabash
Panelists: John Hertig, Tim Mackey, John Zacharia, Tara Steketee
PANEL DESCRIPTION: Join several A-CAPP Center partners who have been extensively researching the problem of counterfeit sales online or representing brand clients in this space, particularly in the pharmaceutical industry. What that space looks like in the pre-COVID, COVID and post-COVID environment, including consumer behavior, counterfeiter behavior and ways to prevent, or disrupt this phenomenon.
For more information on other panels in the 3-day conference, click here.
General Policies: The A-CAPP Center 's online conference, A Brand's New World, an event hosted for the benefit of its brand protection community partners. The A-CAPP Center has discretion to decide and reserves the right to decline registration, admission or attendance. The views and opinions of speakers and participants at the online conference events do not necessarily reflect those of Michigan State University, the A-CAPP Center, its Industry Advisory Board, including member companies, or conference sponsors, and should not be used for endorsement, advertising purposes, or as legal advice. By registering for the sessions, attendees acknowledge that their contact information may be included in the conference materials provided to all attendees, as well as the Center's internal contact lists.
The A-CAPP Center additionally holds a strict ‘no-sell’ policy at its events. While it encourages networking and collaboration, selling of services, products, or other goods is strictly prohibited.
Unique Registration: You must register a unique email for the event. Event registrations cannot be shared among multiple people and result in the system knocking out participants who have multiple people try to login from the same registration link. Note this program is open to the brand protection community at no charge. Also, we require that you register with your work email. If you are in between positions, please send Kari Kammel an email prior to registering firstname.lastname@example.org.
Recording and Media: The sessions will be recorded, but you still must register in advance to get access to the recordings. Additionally, although the sessions are recorded, they will not be made available to the media, nor will media attendees be allowed.
Tim Ken Mackey is an Associate Professor of Anesthesiology and Global Public Health at UC San Diego School of Medicine, the Director of Healthcare Research and Policy at UC San Diego – Extension and is the Director of the Global Health Policy Institute (www.ghpolicy.org)
MODERATOR — Saleem Alhabash is an Associate Professor of Public Relations and Social Media at Michigan State University's Department of Advertising + Public Relations, where he also co-directs the Media and Advertising Psychology (MAP) Lab.
John B. Hertig, PharmD, MS, CPPS, FASHP is Vice-Chair and an Associate Professor of Pharmacy Practice in the Butler University College of Pharmacy and Health Sciences.
John H. Zacharia is the founder of Zacharia Law PLLC and has over 24 years of litigation, policy and counseling experience. For over two decades, John has worked at the forefront of the legal issues confronting intellectual property owners.
Tara Steketee is the Director of Global Product Integrity, Global Security for Merck & Co., Inc., Tara focuses on protecting patients from global supply chain threats with intelligence-led investigations and the development of proactive risk methodologies that can be employed to protect patients
The Center for Anti-Counterfeiting and Product Protection (A-CAPP) is an independent, interdisciplinary evidence-based hub, whose activities focus on research, education and outreach designed to assist in protecting brands and products of all industries worldwide.
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