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A-CAPP Center, MSU invites you to their webinar

E-Commerce and Counterfeits: Evolving Consumer Behaviors

About this webinar

E-Commerce and Counterfeits: Evolving Consumer Behaviors


Moderator: Kari Kammel

Panelists: Staci DeRegnaucourt, Charlie Olschanski, Pat Huddleston, Anastasia Kononova

PANEL DESCRIPTION: The past three months have seen tremendous changes in consumer behavior with online shopping. The already exponential growth of e-commerce was further accelerated by stay at home orders and the ability to buy products online became valuable when stores were closed. As the pandemic shifts, experts are predicting many of these changes will stay. This panel will explore the impact of this on brand protection and how consumers perceive counterfeit products.

For more information on other panels in the 3-day conference, click here.

General Policies: The A-CAPP Center 's online conference, A Brand's New World, an event hosted for the benefit of its brand protection community partners.  The A-CAPP Center has discretion to decide and reserves the right to decline registration, admission or attendance. The views and opinions of speakers and participants at the online conference events do not necessarily reflect those of Michigan State University, the A-CAPP Center, its Industry Advisory Board, including member companies, or conference sponsors, and should not be used for endorsement, advertising purposes, or as legal advice. By registering for the sessions, attendees acknowledge that their contact information may be included in the conference materials provided to all attendees, as well as the Center's internal contact lists. 

The A-CAPP Center additionally holds a strict ‘no-sell’ policy at its events.  While it encourages networking and collaboration, selling of services, products, or other goods is strictly prohibited.

Unique Registration: You must register a unique email for the event.  Event registrations cannot be shared among multiple people and result in the system knocking out participants who have multiple people try to login from the same registration link.  Note this program is open to the brand protection community at no charge.   Also, we require that you register with your work email.  If you are in between positions, please send Kari Kammel an email prior to registering kkammel@msu.edu. 

Recording and Media: The sessions will be recorded, but you still must register in advance to get access to the recordings. Additionally, although the sessions are recorded, they will not be made available to the media, nor will media attendees be allowed.

Hosted by

  • Guest speaker
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    Staci DeRegnaucourt Principal Attorney @ Quinn IP Law

    Staci is a Principal Attorney at Quinn IP Law and an integral part of the group’s trademark division.

  • Team member
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    Center for Anti-Counterfeiting and Product Protection

  • Guest speaker
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    Charles Olschanski Senior Director of Investigations @ Tiffany & Co.

    Charles Olschanski is the Senior Director of Investigations for Tiffany and Company and he has been with Tiffany since 1997. His responsibilities include global oversight for all the internal and external investigations at Tiffany.

  • Guest speaker
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    Jeff Rojek

  • Guest speaker
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    Anastasia Kononova Assistant Professor of Advertising @ MSU

    Anastasia Kononova is an assistant professor of advertising at Michigan State University. Media multitasking is an overarching focus of Kononova’s interdisciplinary and international research that lies in the intersection of three areas.

  • Guest speaker
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    Kari Kammel Assistant Director Outreach and Education @ A-CAPP, MSU

    MODERATOR — At the A-CAPP Center, Kari is the assistant director for education and outreach, where she works on program management and design, outreach to industry and government, professional training.

  • Guest speaker
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    Pat Huddleston Professor @ MSU

    Dr. Patricia Huddleston is a Professor of Retailing in the Department of Advertising + Public Relations. She teaches undergraduate courses in Consumer Behavior and Retail Strategy and Consumer Behavior, International Consumer Behavior and Strategic Brand Communication at the graduate level.

  • Guest speaker
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    Madison Gowell

A-CAPP Center, MSU

The Center for Anti-Counterfeiting and Product Protection (A-CAPP) is an independent, interdisciplinary evidence-based hub, whose activities focus on research, education and outreach designed to assist in protecting brands and products of all industries worldwide.