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A-CAPP Center, MSU invites you to their webinar

SMEs and Brand Protection in a Time of Crisis

About this webinar

SMEs and Brand Protection in a Time of Crisis


Moderator: Jade Sims

Panelists: Jay Kennedy, Eric Mistrovich, Larry Griffith

PANEL DESCRIPTION: This panel will talk about the impact of the current crises on small and medium size brands, how their situation may differ from the larger brands, and areas where they may need to pivot in the fight for brand protection. The panel will focus on a variety of perspectives from academia, law and industry.

For more information on other panels in the 3-day conference, click here.

General Policies: The A-CAPP Center's online conference, A Brand's New World, an event hosted for the benefit of its brand protection community partners.  The A-CAPP Center has discretion to decide and reserves the right to decline registration, admission or attendance. The views and opinions of speakers and participants at the online conference events do not necessarily reflect those of Michigan State University, the A-CAPP Center, its Industry Advisory Board, including member companies, or conference sponsors, and should not be used for endorsement, advertising purposes, or as legal advice. By registering for the sessions, attendees acknowledge that their contact information may be included in the conference materials provided to all attendees, as well as the Center's internal contact lists. 

The A-CAPP Center additionally holds a strict ‘no-sell’ policy at its events.  While it encourages networking and collaboration, selling of services, products, or other goods is strictly prohibited.

Unique Registration: You must register a unique email for the event.  Event registrations cannot be shared among multiple people and result in the system knocking out participants who have multiple people try to login from the same registration link.  Note this program is open to the brand protection community at no charge.   Also, we require that you register with your work email.  If you are in between positions, please send Kari Kammel an email prior to registering kkammel@msu.edu. 

Recording and Media: The sessions will be recorded, but you still must register in advance to get access to the recordings. Additionally, although the sessions are recorded, they will not be made available to the media, nor will media attendees be allowed.


Hosted by

  • Team member
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    Center for Anti-Counterfeiting and Product Protection

  • Guest speaker
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    Jeff Rojek

  • Guest speaker
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    Jade Sims Trade Specialist @ MSU International Business Center

    MODERATOR — Jade Sims is a trade specialist at the Michigan State University International Business Center. She is involved in all efforts to connect the Mid-Michigan business community with the resources of the International Business Center (MSU-CIBER) and the Broad College of Business.

  • Guest speaker
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    Jay Kennedy Assistant Professor @ MSU, A-CAPP MSU

    Jay P. Kennedy is an assistant professor jointly appointed to the School of Criminal Justice and the Center for Anti-Counterfeiting and Product Protection.

  • Guest speaker
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    Kevin Weaver Sr. Director, Global Brand Protection @ Johnson & Johnson

  • Guest speaker
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    Emily Binienda Legal Extern @ MSU A-CAPP

  • Guest speaker
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    Larry Griffith CEO/ President @ Bohning

    Larry Griffith joined the Bohning Company in October 1987. Previous to this he was an officer in the United States Army and worked in IBM’s Federal Systems Division. Shortly after joining the Bohning Company he became the president and CEO.

  • Guest speaker
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    Eric Misterovich Revision Legal

    Eric, a partner at Revision Legal, PLLC, focuses his practice on assisting businesses that primarily operate online. This includes assisting rights owners in internet specific issues such as domain name disputes, cybersquatting claims, data breach and privacy concerns, licensing, affiliate market...

A-CAPP Center, MSU

The Center for Anti-Counterfeiting and Product Protection (A-CAPP) is an independent, interdisciplinary evidence-based hub, whose activities focus on research, education and outreach designed to assist in protecting brands and products of all industries worldwide.