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5 Adobe Analytics tips that will make you a Pro Analyst

About this event

Welcome to the Adobe Analytics Mini Masterclass!

Our mission is to transform you into a Pro Analyst by providing you with five insightful Adobe Analytics tips. These tips will provide you with more knowledge and skills to leverage Adobe Analytics effectively.

Mastering these techniques will help you improve marketing strategies, make informed decisions, and ultimately drive better business outcomes. Every tip has been carefully selected by our Senior Consultant and expert in the area, Martine.

Here's what you can expect:

1. Conditional Formatting: highlighting trends and patterns in large datasets, making it easier to identify significant data points and create segments based on observed patterns.

2. Utilizing Histograms: segment data based on specific metrics, such as product views, to visualize data distribution and understand the impact on conversion rates.

3. Scatter Plots for Product Performance: classify products based on metrics like product views, cart additions, and average unit price, helping to quickly assess and improve product performance.

4. Analyzing Content Depth: Content depth analysis uses the approximate count distinct function to measure user engagement with different types of content, providing insights into popular and underperforming products.

5. Campaign Performance Tracking: create cumulative metrics and compare current performance with historical data to assess the effectiveness of ongoing campaigns.

Bonus Tip: Anomaly Detection

Don’t miss this opportunity to boost your marketing strategy and drive better business outcomes.

πŸ“… Save the Date: 17th of June πŸ•’ Time: 13:00 CET

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πŸ‘€ Meet the Speaker:

Hosted by

  • Team member
    Vide Blomdahl Growth Marketing Specialist


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