Accrease invites you to their event
About this event
Welcome to the Adobe Analytics Mini Masterclass!
Our mission is to transform you into a Pro Analyst by providing you with five insightful Adobe Analytics tips. These tips will provide you with more knowledge and skills to leverage Adobe Analytics effectively.
Mastering these techniques will help you improve marketing strategies, make informed decisions, and ultimately drive better business outcomes. Every tip has been carefully selected by our Senior Consultant and expert in the area, Martine.
Here's what you can expect:
1. Conditional Formatting: highlighting trends and patterns in large datasets, making it easier to identify significant data points and create segments based on observed patterns.
2. Utilizing Histograms: segment data based on specific metrics, such as product views, to visualize data distribution and understand the impact on conversion rates.
3. Scatter Plots for Product Performance: classify products based on metrics like product views, cart additions, and average unit price, helping to quickly assess and improve product performance.
4. Analyzing Content Depth: Content depth analysis uses the approximate count distinct function to measure user engagement with different types of content, providing insights into popular and underperforming products.
5. Campaign Performance Tracking: create cumulative metrics and compare current performance with historical data to assess the effectiveness of ongoing campaigns.
Bonus Tip: Anomaly Detection
Don’t miss this opportunity to boost your marketing strategy and drive better business outcomes.
📅 Save the Date: 17th of June 🕒 Time: 13:00 CET
Sign up here to not miss out!
👤 Meet the Speaker:
Hosted by
vide.blomdahl@accrease.com
Accrease is an award-winning consultancy. We've assembled a team of the brightest strategic thinkers, hard-working doers and committed specialists to unlock the potential of your Experience Cloud investment.
