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About this event
Watch this exclusive conversation between Kasper and Lily Chiu-Watson, Senior Director of Product Marketing at Adobe, as they talk about how Adobe Mix Modeler (AMM) is changing the way brands measure media performance.
Media budgets are under more pressure than ever. Yet, most marketers still struggle to answer one simple question: What’s actually working?
In this interview, Lily talks about how Adobe Mix Modeler fits into the marketing measurement landscape and why it’s built differently to help brands unlock more value from their investments.
What is Adobe Mix Modeller? How it works, why it matters, and the challenges it's built to solve.
How AMM fits into Adobe’s ecosystem: Where it complements tools like AJO, Real-Time CDP, and Customer Journey Analytics.
Client use cases: Real stories from organisations using AMM to get more from their media investments.
MMM vs attribution: How AMM compares with other measurement tools, and when each approach makes sense.
Working with first-party data: What’s required to get started and how AMM uses data from AEP.
Team setup and ownership: Who needs to be involved internally for Mix Modeler to succeed.
Future roadmap: A peek into where AMM is heading next, including AI automation and new capabilities.
Lily Watson, Senior Director of Product Marketing, Adobe Mix Modeler.
Lily leads Strategy and Product Marketing for Adobe’s Analytics portfolio, including Adobe Analytics, Customer Journey Analytics, Content Analytics, and Adobe Mix Modeler. She is also a 2021 Adobe Founders’ Award recipient.
This is a pre-recorded session, designed to fit your schedule.
Register now and get instant access.
Accrease is an award-winning consultancy. We've assembled a team of the brightest strategic thinkers, hard-working doers and committed specialists to unlock the potential of your Experience Cloud investment.
