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About this event
Right now, the internet is bustling with brands trialling the use of AI in their digital ad creatives. The promise of rapid production, cheaper costs and greater creativity presents an attractive opportunity for all.
The reality is, it's not that simple. Equally high in volume are examples of businesses getting it horribly wrong. And when they do, consumers are hostile to those who have chosen machines over humans to represent their products or services.
This presents the big question: Should brands dare to use AI in their creative production?
Come and join our panel of experts as they discuss what safeguards need to be in place to protect your brand, and how to find them.
Like all the best answers, this one is nuanced.
Addesu is a team of paid media specialists backed by the power of our technology platform.
Check out our website to see how we bring smart simplicity to life for our customers, or take our assessment to get free recommendations for improvements to your strategy.
