Addesu invites you to their event

From UGC to ROI: The Secret Sauce Behind High-Performing Paid Media Campaigns

About this event

The lines between influencer marketing and paid media are blurring, and the brands winning right now are the ones who have identified that the whole is greater than the sum of its parts. In this session, we’ll explore:

  • why influencer content is often outperforming traditional ads
  • how to amplify it through paid channels for scale
  • what frameworks smart marketers are using to track real ROI

Whether you’re managing creators, media budgets, or both, you’ll learn how to make influencer content work harder, drive performance, and future-proof your strategy in a world where authenticity and efficiency matter more than ever.

Hosted by

  • External speaker
    E
    Joe Adsett Managing Director, UK @ Refluenced
  • Team member
    T
    Jack Carr Co-Founder & Director @ Addesu

Addesu

We build smart simplicity into your paid media growth strategy

Addesu is a team of paid media specialists backed by the power of our technology platform.

Check out our website to see how we bring smart simplicity to life for our customers, or take our assessment to get free recommendations for improvements to your strategy.