About this event
On July 1, 2023, standard Universal Analytics properties will stop processing data. Are you ready?
If your eCommerce store or digital commerce website is still on UA, Google is strongly encouraging you to make the switch to GA4 as soon as possible.
However, Google Analytics 4 is a new kind of property with different reports than what you're used to seeing in Universal Analytics properties.
To eliminate confusion and answer all your questions, we have invited Charles Farina and Ashish Vij for a fireside chat and demo of the new GA4 platform to help you transition and get started. Looking forward to seeing you there!
About the Speakers:
Charles Farina - Charles has become a reference when the subject is Google Analytics 4. He is the head of innovation at Adswerve and an analytics expert with deep experience in the Google Marketing Platform (Google Analytics 360, Tag Manager, Data Studio, etc.). He has provided hundreds of trainings and public speaking sessions on Analytics for universities, Fortune 100 companies, and conferences. Follow Charles on Twitter at @charlesfarina
Ashish Vij - Ash is the Head of Sales at Aidaptive. Ashish spent almost 15 years at Google and held many senior positions on the Google Analytics team. He also worked alongside Google’s advertising teams to design and implement measurement strategies for Google’s top-tier clients. He was also responsible for developing key platform features along with deploying commercialization efforts for Google Analytics. Ashish is a measurement evangelist, and speaks to companies about the importance of implementing measurement as a focus for advertising. Follow Ash on Twitter at @vij
Founded by the Google AI team behind Google Ads and Payments, Aidaptive is powering the next generation of commerce with an enterprise-grade artificial intelligence, machine learning, and predictive analytics platform built by the world’s top engineers with your store’s needs in mind.
