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The Music Industry and the Metaverse: From Virtual Concerts to Kpop

About this event

The music industry has been one of the hardest-hit sectors during the COVID-19 pandemic. With live concerts and performances cancelled left and right, it’s been a trying time for artists and music producers. But the industry has found new ways to stay afloat.

Virtual concerts have now become a popular way to connect with fans. From Blackpink's PUBG Mobile Concert to BTS’ Bang Bang Con, people are tuning in online to watch their favourite artists perform.

The rise of virtual concerts has also led to the emergence of music from the other side of the world. Kpop, for example, has become increasingly popular in the West due to its accessibility as versatile music and entertainment combination, marketing ingenuity and devoted fan experiences.

As the world continues to adapt to the new normal, it’s likely that the music industry will continue to find new ways to connect with its audiences. In this Insights Live Session we'll discuss the emerging trends within the music industry and the role the Metaverse will continue to play in the future of music.

Our panel of industry experts will cover topics such as:

  1. What opportunities exist for musicians in the metaverse?
  2. Can the industry adapt to changing methods of consumption?
  3. What will this shift mean for the fan experience?

Hosted by

  • Guest speaker
    Sterling Milan Head of Content @ Westbrook Inc.

    Sterling Milan is becoming a name you want to know in the vast VR landscape. In 2022 alone, Sterling Milan moved the goalpost of what VR experiences can be, as he Executive Produced the wildly popular, Post Malone: 12K Toothache VR concert for META’s Metaverse. Additionally, Sterling helmed and Directed META’s upcoming NYE Spectacular in the Metaverse. It is clear, that Sterling is making a formidable lane for himself in this innovative new space. Sterling Milan presides as The Head of Content, for Westbrook Media, the company owned and operated by Will & Jada Pinkett-Smith.

  • Guest speaker
    Lewis Smithingham SVP of Innovation @ Media.Monks

    With a background in film and fine arts and passion for gaming, Lewis levels up Media.Monks’ work at the intersection of creativity and technology. Smithingham is Lumière award winner, a Guiness World Record holder, and has been profiled in The New York Times and Campaign and has been featured in The Wall Street Journal, CNBC, Business Insider, Sports Video Group, Ad Age, Fast Company and many more. Most recently, Lewis was named to Business Insider’s list of the top ‘24 agency executives leading advertisers' charge into the metaverse and Web3.’ Smithingham sits on the World Economic Forum working group on Value Creation in the Metaverse

  • Guest speaker
    Oni Buchanan CEO @ ImmerSphere

    Oni Buchanan is a poet, concert pianist, and the founder and director of the Ariel Artists music management company, in addition to founder and CEO of ImmerSphere. Having spent a lifetime pursuing interdisciplinary creation and forging collaborative networks of visionaries across disparate disciplines, Oni is uniquely positioned to run a software company which weaves together artistry, technology, interactivity, and multiple realities, and to fashion an infrastructure to uplift creators.

  • Team member
    Daniel Colaianni Chief Executive @ AIXR

    Daniel is an experienced entrepreneur, advisor and chief executive of the Academy of International Extended Reality, an industry leading, authoritative body supporting organizations that leverage immersive and web3 technologies.

  • Guest speaker
    Mitchell Bayer-Goldman Co-Founder & COO @ Volta XR

    Co-founder and COO @ Volta, redefining the next generation of interactive entertainment. As a full-time technologist and a part-time musician, I'm passionate about the confluence of music, technology, and gaming.


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