Algorand Foundation invites you to their event

Trust in agentic commerce: the problem that could derail an industry

About this event

AI agents are becoming capable of shopping, negotiating, making payments, and managing digital identities on our behalf. Yet despite their promise, a big problem remains: no one truly trusts them. 

In this webinar, Marc Vanlerberghe, Chief Strategy and Marketing Officer at the Algorand Foundation, will explore the trust challenges that threaten to slow – or even derail – the future of agentic commerce. From agents that hold users' credentials to the growing risk of fraudulent merchant and shopping agents, today's AI ecosystem lacks the identity, accountability, and permissioning infrastructure needed for secure autonomous transactions.

Marc will examine why trust is the missing layer in agentic commerce and introduce AC2 (Agentic Communication and Control), Algorand's open protocol for verifiable agent identity, user-controlled permissions, and cryptographic provenance. Learn how decentralized identifiers (DIDs), wallet-based authorization, and open standards can enable both users and merchants to transact confidently while preserving security, accountability, and customer relationships

Whether you're building AI applications, digital commerce and payments platforms, identity infrastructure, or simply exploring the future of autonomous systems, this session offers a practical look at the technical foundations required to make agentic commerce trustworthy at scale.

Key topics include:

  • Why trust is the biggest barrier to widespread agentic commerce
  • The security risks of today's credential-sharing agent architectures
  • How verifiable identity and provenance can reduce fraud and impersonation
  • The role of decentralized identifiers (DIDs) and user-controlled permissions
  • An introduction to Algorand's open AC2 protocol and the future of trusted AI agents



Hosted by

  • Team member
    MV T
    Marc Vanlerberghe

Algorand Foundation

Empowering a dynamic, inclusive, and borderless global ecosystem - at scale.

Delivering on the promise of blockchain technology, leveraging the Algorand protocol and open source software to build an inclusive ecosystem.