Give Nachas, Get Money: Running an Effective Grandparents Campaign

Grandparents prove to be a very compelling audience for engagement and solicitation. The audience is sizable, the runway for engagement is short, and they have more discretionary income which therefore improves their ability to give generously to your school.

We will explore proven best practices to help your school build a sustainable base of annual donors from the hundreds of grandparent households in your school.