About this event
Unlock the strategy used by NA-KD and SKECHERS to achieve significant revenue and profitability increases by moving beyond "gut feelings" to precise budget optimisation. Learn how to calculate and apply marginal ROAS to identify exactly where your next marketing euro earns the most - and where you are currently losing money.
Stop wasting budget on underperforming channels and start investing where it actually counts. While traditional ROAS tells you how your past spend performed, marginal ROAS reveals the future: "How much revenue will I gain by spending one more euro?"
In this webinar, we break down the exact framework used by retail giants like NA-KD and SKECHERS to drive revenue and profitability by shifting focus from "gut feeling" to data-driven increments.
What you’ll learn:
- The calculation: a step-by-step guide to calculating marginal ROAS using your daily cost and revenue data
- Budget optimisation: how to identify "profit traps" like Branded Search and reallocate funds to high-growth areas like awareness and traffic
- Scaling with confidence: using exponential regression and saturation curves to simulate your "optimal" budget for maximum impact
Agenda
10:00-10:15 | Jonas Bæk
Intro & defining marginal ROAS
Welcome and speaker intro. Learn about the common dilemma around knowing the ROI of what you are spending, and get a definition of the metric 'marginal ROAS' to help you answer the "What do I get out of spending one more euro?" question.
10:15-10:25 | Jonas Bæk
The 5-step math (the “how”)
Get a walkthrough of the calculation: daily cost/revenue data, coordinate systems, and exponential regression. Learn how to find the tangent/slope to identify the marginal ROAS.
10:25-10:35 | Maria Walldén
NA-KD Case study
Learn how NA-KD achieved instrumental profitability jumps driving incremental growth for their business.
10:35-10:40 | Jonas Bæk
Automation & simulation
See how Alvie automates this work and allows for budget simulations to find the "optimal" spend without manual math.
10:40-10:45 | Jonas Bæk + Maria Walldén
QA & closing
Open floor for technical or strategic questions.
