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Under the hood of ATT: Lessons so far and best practices for the future

About this event

On this webinar, we reviewed key lessons so far on ATT and SKAN and explored best practices for the future alongside industry experts:

Topics we covered included:

  • Research on ATT opt-in rate averages and iOS 14.5+ adoption
  • Questioned if ATT is actually worth the effort
  • Research on media spend shifts post-ATT across channels and OS's
  • Discussed how we need to adjust media budgets with iOS 14.5+ adoption growing
  • Went deep on measurement with SKAN end explored early lessons

Drop your details above to get all the insights in our on-demand recording.

Hosted by

  • Guest speaker
    AB G
    Alex Bauer Head of Product Marketing & Market Strategy @ Branch

  • Team member
    Appsumer Team

  • Guest speaker
    TP G
    Thomas Petit Mobile Growth Consultant

  • Guest speaker
    PB G
    Paul Bowen General Manager @ Algolift by Vungle

  • Guest speaker
    Shumel Lais CEO & Founder @ Appsumer

  • Guest speaker
    PS G
    Peggy Anne Salz Mobile Analyst @ Mobile Groove


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Appsumer aggregates and normalises cross-channel cost, attribution, revenue and predictive data and visualises it in an easy to use BI tool for mobile UA teams. We power user acquisition teams at top grossing consumer mobile apps worldwide including Lovoo, Miniclip, Trainline and Picsart.