How AI is changing the app stores: what ASO teams should do now | Registration now full: Email marketing@apptweak

AI is changing the app stores.

But not in the way most people think.

While AI-powered features like tags, review summaries, and guided search are starting to appear, the biggest shift is happening behind the scenes. App stores are getting better at understanding intent and reorganizing information to decide which apps get visibility.

In this webinar, we go beyond the hype to break down:

• What’s really changing in app store search and discovery
• How semantic search and natural language processing are reshaping ASO
• Why optimization is moving from keywords and rankings toward intent, relevance, and context

You’ll leave with a clearer view of where app store discovery is heading and what will matter more (and less) going forward.