Love at First Insight: 5 Ways AI and BI Boost Client Acquisition

Love at First Insight: 5 Ways AI and BI Boost Client Acquisition

1 x AIA Credit Offered to All Attendees Courtesy of BQE

For many architects and engineers, finding the right clients and winning the project is often a lot like dating. A successful acquisition process involves strong marketing and lead generation strategies, followed by crafting compelling proposals, negotiations, and project execution — much like building a new love connection.

AE firms often face challenges in strategically aligning project acquisition with their core objectives and culture. Founder of The Well-Designed Firm, Steve Burns, FAIA, will reveal how to use emerging technologies and business management tools, including AI platforms like Chat GPT, Bard, and Midjourney, to manage your firm effectively and tailor your sales and marketing endeavors. Think of it as "swiping right" on the projects that are the perfect fit for your firm!

This session will also focus on identifying the right clients, winning them over, and positioning your firm uniquely in the market.

Prepare to be inspired by one of the most accomplished and forward-thinking experts in the AE industry! We invite you to attend this dynamic webinar led by Steven Burns, FAIA, a visionary with nearly 40 years of entrepreneurial and AE business consulting experience. As the founder of The Well-Designed Firm and former Chief Creative Officer of BQE Software, Steve has witnessed the full spectrum of the industry – from the best to the worst.

Learning Objectives

By attending this webinar, you will learn how to:

• Align project pursuit with strategic objectives and firm culture, enhancing efficiency and profitability.
• Leverage business intelligence and artificial intelligence in the AE industry, specifically focusing on platforms like Chat GPT, Bard and Midjourney.
• List effective strategies for tailoring sales and marketing efforts to the firm's strengths, improving proposal preparation, and influencing client decisions.
• Identify and win the right clients for your firm
• Differentiate your services in a competitive market.

About Steve

Steven Burns, FAIA, is a global thought leader and speaker on topics related to firm management and emerging technologies. He is the founder of The Well-Designed Firm, a nascent business consultancy helping A&E firms that wish to make their business as elegant as the architecture they create. Steven received his Master of Architecture degree from the Harvard Graduate School of Design, spent 7 years at SOM, and founded his own architecture firm, BBA Architects which he sold in 2007. He created ArchiOffice, the popular office and project management software, which he sold to BQE Software in 2010, which later evolved into BQE CORE.

About Paul

Paul Keskeys is Editor in Chief at Architizer. Paul graduated from UCL and the University of Edinburgh, gaining an MArch in Architectural Design with distinction. Paul has spoken about the art of architecture and storytelling at many national industry events, including AIANY, NeoCon, KBIS, the Future NOW Symposium, the Young Architect Conference and NYCxDesign. As well as hundreds of editorial publications on Architizer, Paul has also had features published in Architectural Digest, PIN—UP Magazine, Archinect, Aesthetica Magazine and PUBLIC Journal.

This Webinar is sponsored by

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