Future Fest 2023: How to Tell Stories — So You Can Get Better Clients

Future Fest 2023: How to Tell Stories — So You Can Get Better Clients

With Nikita Morell and Ayo Abbas

Buildings don’t speak for themselves — they need you to tell their story. In this presentation, A+Awards jurors Ayo Abbas & Nikita Morell explore how you can use the power of storytelling to get better clients. More specifically, they’ll focus on how to tell the story of your firm, your projects, and your design process. You’ll walk away with actionable advice that you can immediately apply to your firm’s website, proposals, award submissions, and more. They’ll also share lots of examples so you can see their tips, tricks, and techniques applied in real life.

During this talk you’ll learn:

• Why storytelling for architecture firms should be part of your marketing. 
• How to tell your story and apply it to find better clients.
• How to craft stories around your origin, process and projects.
• Hints, tips and writing techniques to help you create and share engaging stories. 

About Nikita Morell

Nikita Morell is a copywriter for only architects. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words. Nikita specializes in making architecture websites sound more human, less robot — so architects can get a steady stream of ridiculously good projects. Nikita analyzed 663 architecture websites, you can see the results on her website.

About Ayo Abbas

Ayo Abbas is an award-winning strategic marketing consultant who specializes in working with construction and built environment firms. Since 2020, Ayo has worked with 5 of the top 10 UK engineering firms according to Building Magazine's top consultant's list.

About Paul Keskeys

Paul Keskeys is Editor in Chief at Architizer. An architect-trained editor, writer and content creator, Paul graduated from UCL and the University of Edinburgh, gaining an MArch in Architectural Design with distinction. Paul has spoken about the art of architecture and storytelling at many national industry events, including AIANY, NeoCon, KBIS, the Future NOW Symposium, the Young Architect Conference and NYCxDesign. As well as hundreds of editorial publications on Architizer, Paul has also had features published in Architectural Digest, PIN—UP Magazine, Archinect, Aesthetica Magazine and PUBLIC Journal.