Athena Product & Marketing Reorganisation Presentation

A presentation to show to new process to product launches, revised lines of responsibility and how this filters into our marketing initiatives.

Please register using your individual Athena email address. Do NOT use a group email address to register (e.g. sales@, marketing@).

Thank you

Reminder of the Athena approach msg from Roman:

Dear Athenians, 

In a world where more and more content is produced, the only way to stand out is to showcase analysis and build sophisticated, adding value, enriching, reassuring and committed investment positions. Through the growth of our team over the last two years, our Marketing team, turned into a propagating platform of information at the expense of the core DNA of Athena: Creating convincing analysis over our products, our markets and the opportunities that we create through our curation. 

Our competition has risen their game, we founded Athena based on our passion for the markets and developments we represent, and our only goal, is to evangelise products we believe will benefit our clients long term objectives. 

We are re organising the marketing roles and responsibilities to match our objective to raise the quality of our product information, so that our product team is lead to serve the sales efficiency and the "Wowing" of our clients. Athena is an incredible one stop shop company, endorsed by the press, clients and developers, every new clients is to know why doing business with Athena is supporting a great team, as well as an inspiring approach to our industry. We have to eventually turn our brand into a label that resonates QUALITY all the time. 

Here is a reminder of our approach:

Curation / Analysis / Convictions / Professionalism / Aesthetic / Genuine approach

We will be announcing the role of our Product Content Editor, our Brand Guardians, we will reposition the scope of responsibilities of the Destination Advisers, and set processes for the Advisers to influence the product launches and marketing strategy at early stage. All with the intention of retrieving a performing & speedy delivery of sales tools. Game changer. 

In the meantime, here is a snapshot of the PCE job description: 

Review and Analyze Property & market Data

A main responsibility of an Analyst is to review and analyze data for our property investment portfolios. Their assessment of transactions and areas, such as the performance of prices and offerings, as well as infrastructure & tourism trends allow them to make informed recommendations to our investment advisers. While they are not responsible for making the ultimate decision in the messaging they do conduct the research and provide the data that aids in the sales decision-making process.