Backstroke invites you to their event
About this event
Every few decades, a rare phenomenon occurs in the wild:
A marketing species long believed to be dwindling — the Creativus Marketerus — begins to show sudden signs of resurgence.
Biologists call it agentic intervention.
We call it Backstroke’s December Launch.
Join us December 17 as we present the official field report of what researchers are calling a "rewilding" of creative marketing. The eCommerce biosphere is rippling, cracking, and reshaping itself following the introduction of:
An organism capable of turning a humble marketing brief into a fully formed, fully compatible, predictive, mysteriously beautiful email in minutes. Scientists attempted to dissect one and found predictive subject lines, automated layouts, and traces of high-performing segmentation inside its cells. We still don’t understand how it fits together. We’re sharing the footage anyway. Viewer discretion is advised.
Observed in the wild: Cozy Earth (a known species) and two unidentified newcomers adapting to agentic workflows via Backstroke's new L5 engine, the Jacob Flow™, and other hybrid evolutions. Their behaviors may be anonymized to protect them from predators (mostly “enterprise procurement”).
A strange computational entity began forecasting which customers would open, click, or even purchase before the customers themselves knew they’d do it.
We approached it with caution.
It blinked (digitally).
We were frightened. We ran. But somehow felt stimulated by the eery potential.
At the edge of the world — date and location now confirmed — sits the only dedicated gathering place for the DTC + agentic genus.
Bring water. Bring curiosity. Bring a notebook.
JK we'll have water.
This is where the next evolutionary leap happens.
You want the truth.
You want the footage.
You want to understand.
You want to evolve.
It's going to be so good we could charge for it. Maybe we should 🤔
