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Beauty is in the Eye of the Algorithm: A Crash Course in AI Techniques to Improve Marketing Performance

About this event

What types of content do algorithms like? What makes content both engaging and AI friendly? Is it emotional resonance, flawless design, or something deeper—an algorithmic definition of beauty? In this webinar, we’ll explore how generative AI blends artistry with advanced data science techniques to create marketing strategies that not only connect but convert.

Discover how algorithms analyze customer behavior, preferences, and performance data to optimize marketing content—from crafting irresistible subject lines to generating hyper-personalized email designs at scale. We’ll unpack the science behind engagement, exploring concepts like sentiment analysis, predictive clustering, and the emotional drivers that make campaigns resonate across demographics.

This session will cover:

  • How generative AI translates patterns and data into high-performing marketing content.
  • Practical applications of tools like natural language processing and computer vision in campaign creation.
  • Actionable strategies for incorporating these technologies into your eCommerce marketing to maximize ROI.

By the end, you’ll understand how to align your brand’s voice with algorithmic insights, empowering your team to stay ahead in an AI-driven world.

Hosted by

  • Team member
    T
    R.J. Talyor CEO & Founder @ Backstroke

    Creative tech entrepreneur. Father of 4. Amateur birdwatcher and gardener.

Backstroke

Generate more revenue from messaging campaigns