Rizz it Up for GenZ: Email Marketing to a New Generation

In today's digital marketing landscape, it's imperative to recognize the unique ways in which different generations—Baby Boomers, Gen X, Millennials, and Gen Z—engage with email content. Backstroke's research provides a deep dive into these dynamics, offering marketers data-driven strategies to tailor their messaging effectively to Gen Z. This presentation will explore actionable insights into crafting email content that resonates across generational lines, fostering enhanced engagement and conversion.

Discussion Points:

• Email Engagement For Gen Z: An overview of how frequently Gen Z checks their email and what content they prefer.
• Gen Z Subject Line Strategy: Techniques for developing subject lines that appeal to the unique preferences for the youngest generation of consumers 
• Optimizing for Gen Z Engagement: Tips for leveraging insights into the TikTok / Snap generation  preferences to boost email open rates and conversions.
• Leveraging Data for Email Marketing: How Backstroke's case study can inform more strategic and effective email campaigns.

About the Speaker:

R. J. Talyor, the Founder & CEO of Backstroke, brings a wealth of experience from the intersection of email marketing and AI technology. His journey includes pivotal roles at ExactTarget, a leading email marketing platform that achieved an IPO and was later acquired by Salesforce for $2.7B. Following the acquisition, R. J. founded AI creative image optimization platform Pattern89, which was acquired by Shutterstock in 2022. With Backstroke, R. J. combines his deep understanding of customer messaging with advanced AI to offer marketers the next generation of email, text, and mobile marketing. 

Event Notes:

• This session is designed for a broad audience, accessible virtually to ensure wide participation.
• It will be particularly beneficial for marketers working to refine their email and SMS strategies to cater to diverse generational needs and preferences.