How to create emails that influence and convert with GenAI by your side

Writing persuasive emails that drive conversions used to require expertise in cognitive biases, persuasion techniques, and a little bit of copywriting finesse.  

Nowadays, with GenAI as your "eager-to-learn intern," you have a powerful partner by your side who handles all that complex knowledge for you.  

Your role is to steer it, to direct it, and refine the output, making it easier than ever to craft copy that resonates with audiences and drives action. Ready to learn how? 

The agenda:

Join us for an insightful conversation with Kath Pay as we explore how to craft persuasive, customer-focused copy —plus, we’ll show you how to harness the power of AI to elevate your entire customer experience. Together we'll discuss:

• Robert Cialdini's persuasion tactics, cognitive biases, and the 4 Buyer Modalities
• How to create persuasive, customer-centric, and data-driven copy that engages your audiences at every touchpoint
• Tips on integrating AI-generated copy with your own creativity for more impactful email marketing results

See you there!