The Science of A/B Testing

Although 59% of companies perform A/B tests for their email marketing campaigns*, only 1 out of every 8 tests have shown to improve performance in a measurable way*.

Is your A/B testing strategy optimized to achieve big results?

A/B Testing is a powerful methodology to validate and improve your email marketing strategy. In this webinar, you will learn the golden rules of A/B testing (split tests) to avoid missteps.

Agenda:

On December 8th at 1pm EST, our guest panelist, Christy Broccardo, will share best practices for successful A/B testing for email marketing.

During this session you will learn about:

• Defining the right audience to test
• Selecting which content to test
• How email design impacts testing
• Managing the outcome of your test results

These insights will help you implement bulletproof A/B testing strategies so you can crown your email winners and sustainably improve your email marketing KPIs.

Sources:

*Invesp, 2021 https://www.invespcro.com/blog/the-state-of-ab-testing/

*VWO, 2021 https://vwo.com/blog/a-b-testing-tips/