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BEE Content Design invites you to their event

The Science of A/B Testing

About this event

Although 59% of companies perform A/B tests for their email marketing campaigns*, only 1 out of every 8 tests have shown to improve performance in a measurable way*.

Is your A/B testing strategy optimized to achieve big results?

A/B Testing is a powerful methodology to validate and improve your email marketing strategy. In this webinar, you will learn the golden rules of A/B testing (split tests) to avoid missteps.

Agenda:

On December 8th at 1pm EST, our guest panelist, Christy Broccardo, will share best practices for successful A/B testing for email marketing.

During this session you will learn about:

  • Defining the right audience to test
  • Selecting which content to test
  • How email design impacts testing
  • Managing the outcome of your test results

These insights will help you implement bulletproof A/B testing strategies so you can crown your email winners and sustainably improve your email marketing KPIs.

Sources:
*Invesp, 2021 https://www.invespcro.com/blog/the-state-of-ab-testing/
*VWO, 2021 https://vwo.com/blog/a-b-testing-tips/

Hosted by

  • Guest speaker
    G
    Christy Broccardo Digital Content Manager @ Colour Republic LLC

  • Team member
    T
    Annette Palmieri Marketing Programs Manager @ BEE Content Design Inc.

BEE Content Design

Beautiful emails. Fast.

BEE provides no-code design tools that empower everyone to quickly create content that resonates. Find our free templates in the link https://beefree.io/.