Beefree invites you to their event

The Science of A/B Testing

About this event

Although 59% of companies perform A/B tests for their email marketing campaigns*, only 1 out of every 8 tests have shown to improve performance in a measurable way*.

Is your A/B testing strategy optimized to achieve big results?

A/B Testing is a powerful methodology to validate and improve your email marketing strategy. In this webinar, you will learn the golden rules of A/B testing (split tests) to avoid missteps.


On December 8th at 1pm EST, our guest panelist, Christy Broccardo, will share best practices for successful A/B testing for email marketing.

During this session you will learn about:

  • Defining the right audience to test
  • Selecting which content to test
  • How email design impacts testing
  • Managing the outcome of your test results

These insights will help you implement bulletproof A/B testing strategies so you can crown your email winners and sustainably improve your email marketing KPIs.

*Invesp, 2021
*VWO, 2021

Hosted by

  • Guest speaker
    Christy Broccardo Digital Content Manager @ Colour Republic LLC


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