BlackBook Motorsport invites you to their event

BBM Virtual Summit: [15:00 BST] Brand strategy in a new reality

About this event

Brand strategy in a new reality 

In such an uncertain global economy with unprecedented restrictions and faced with motorsport in transition, the industry’s major partners are having to react to a change in the status quo. Focusing on three key brands invested in motorsport, all of which providing technological and knowledge based support to racing, we discuss the new reality and the challenges being faced.

  • Where can value be derived given limited racing and limited interaction with fans?
  • What changes have taken place within the last few months given the technical support provided to  motorsport?

Anja Egger, Head of Motorsport Marketing, Puma 

Hosted by

  • Guest speaker
    Anja Egger Head of Motorsport Marketing @ Puma

  • Guest speaker
    Romain Aubry Motorsport Manager @ TOTAL

  • Guest speaker
    Ben Crawley Director of Motorsport @ Goodyear

BlackBook Motorsport

The BlackBook provides you with top level motorsport news, insight and interviews across 10 major series, Formula One, Formula E, World Endurance Championship, World Rally Championship, FIA World Rallycross, DTM, MotoGP, NASCAR, Indycar and Virgin Austra