About this webinar
Brand strategy in a new reality
In such an uncertain global economy with unprecedented restrictions and faced with motorsport in transition, the industry’s major partners are having to react to a change in the status quo. Focusing on three key brands invested in motorsport, all of which providing technological and knowledge based support to racing, we discuss the new reality and the challenges being faced.
Anja Egger, Head of Motorsport Marketing, Puma
The BlackBook provides you with top level motorsport news, insight and interviews across 10 major series, Formula One, Formula E, World Endurance Championship, World Rally Championship, FIA World Rallycross, DTM, MotoGP, NASCAR, Indycar and Virgin Austra
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