About this event
The BlackBook Virtual Summits bring industry leaders together to discuss the new path motorsport has been placed on.
In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation require bold changes in order for motorsport to remain relevant and continue to grow. In this ongoing series, we are joined by prominent rights holders, race promoters, brands and OEMs to talk together on the future of the sport.
Session 1 - Iconic Asphalt: A regional look at circuit design
The racetrack is every bit as important as the machines racing on it to put on a show for fans. Modern and historic racetracks have innovations, both on and off track, that make them unique and this session looks at three regional tracks that both iconic and innovative in many ways.
Speakers:
Moderator – Aaron Weiss – President – Concours Club Miami
Session 2 - Inspiring the next generation
The motorsport industry has some way to go to be seen as inclusive, diverse and accessible. However its future in many ways depends on changing the fabric of its makeup to open up to a world of greater talent beyond the more traditional means it has previously replied upon. This next generation of talent must be inspired by those who have over-come great challenges and been successful in establishing a career in racing.
Speakers:
Session 3 - Brand in focus: Alfa Romeo
The world of Formula One still attracts the biggest brands in the world. The global reach, the glamour, the fast-paced high-tech environment all lend to an attractive proposition, especially for a established OEM brand like Alfa Romeo. With the sponsorship landscape changing, how can a brand like Alfa Romeo, now part of the newly formed Stellantis group, best align its vision in this fast paced sport.
Speaker:
Cristiano Fiorio – Head of Marketing and Communications – Stellantis
Hosted by
The BlackBook provides you with top level motorsport news, insight and interviews across 10 major series, Formula One, Formula E, World Endurance Championship, World Rally Championship, FIA World Rallycross, DTM, MotoGP, NASCAR, Indycar and Virgin Austra