About this event
Most publishers witness their CPMs plummet in Q1, as buyers and media agencies go back to the drawing board and temporarily hit pause on spending.
While it may seem attractive to find quick wins on mitigating the drop in revenue, publishers should start looking at long-term strategic plays to secure their revenue success.
Join Scott Messer, SVP Media at Leaf Group, and Blockthrough’s Leela Fallah, as they share their insights on where publishers should be investing their time in Q1 to maximize their revenue growth.
Here are some of the key takeaways you can expect:
In his role at Leaf Group, Scott oversees revenue and strategy for the company’s media business, which includes a portfolio of 40+ owned and operated websites. Scott also frequently provides industry commentary to publications like AdExchanger, Adweek, Digiday, and more.
Leela is the Director of Publisher Success at Blockthrough and manages a team of specialists focusing on publisher onboarding, optimization, and success. This year, Leela was named an honoree in the Top Women in Media awards organized by AdMonsters and Folio.
Blockthrough helps the world's largest publishers recover the revenue they are losing due to ad blockers in a way that respects user choice.
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