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Blockthrough invites you to their event

Expert tips on securing revenue success from Q1

About this event

Most publishers witness their CPMs plummet in Q1, as buyers and media agencies go back to the drawing board and temporarily hit pause on spending.

While it may seem attractive to find quick wins on mitigating the drop in revenue, publishers should start looking at long-term strategic plays to secure their revenue success.

Join Scott Messer, SVP Media at Leaf Group, and Blockthrough’s Leela Fallah, as they share their insights on where publishers should be investing their time in Q1 to maximize their revenue growth.

Here are some of the key takeaways you can expect:

  • Q4 to Q1 trends all publishers should know
  • What questions publishers should be asking themselves to maximize their earnings potential
  • Identify and unlock key incremental revenue opportunities

In his role at Leaf Group, Scott oversees revenue and strategy for the company’s media business, which includes a portfolio of 40+ owned and operated websites. Scott also frequently provides industry commentary to publications like AdExchanger, Adweek, Digiday, and more.

Leela is the Director of Publisher Success at Blockthrough and manages a team of specialists focusing on publisher onboarding, optimization, and success. This year, Leela was named an honoree in the Top Women in Media awards organized by AdMonsters and Folio.

Hosted by

  • Team member
    Neeraja Shanker Marketing Manager, Content & Growth @ Blockthrough

  • Guest speaker
    Leela Fallah Director of Publisher Success @ Blockthrough

  • Guest speaker
    Scott Messer Senior Vice President, Media @ Leaf Group


Blockthrough is the market leader in adblock revenue recovery

Blockthrough helps the world's largest publishers recover the revenue they are losing due to ad blockers in a way that respects user choice.