Braavo Capital invites you to their event

From Clicks to Subs: Why You Need a Web Acquisition Funnel and How to Make Yours the Best

About this event

When it comes to subscriber acquisition, 2023 is the year of the web funnel. According to Eugene Strelets, a Growth Product Manager to many successful apps, having a web acquisition funnel is an essential marketing tactic that every subscription app should be doing. If you don't have a web funnel, this Office Hours will break down how it works and how to implement one in your strategy; if you do already have a web funnel, this session will leave you with actionable tips and insights to optimize it.

During this Office Hour session, we'll chat about:

  • how a web funnel works for subscription apps
  • the benefits, advantages, and things to be aware of
  • how to experiment with a web acquisition strategy
  • how to analyze and optimize your web funnel
  • the impact of web on your brand, and how to protect it

About our Office Hours guest: Eugene Strelets

Eugene Strelets is a Growth Product Manager with 4 years of experience in experimenting with data-driven decision-making to drive products to the next level of scale, impact, and profitability. Passionate about conducting growth experiments, multivariate tests, and funnel analysis, Eugene has a proven track record of success at Gismart, Loóna (2021 Apple Design Award Winner), and Able. With a deep focus on consumer subscription apps, Eugene's expertise include conversion optimization, pricing strategy, go-to-market strategy, and product analytics.

Can't make it? Register anyway so we can send you the recording.

Hosted by

  • Team member
    T
    Alanna Harvey Founder in Residence @ Braavo Capital

    Founder and former Chief Marketing Officer of popular social productivity app, Flipd (App of the Day, 2021). Bootstrapped & grew to 3M+ users and $1M revenue before exiting in 2022. Now Founder in Residence & Director of Community at Braavo, joining app leaders together through community insights.

  • Guest speaker
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    Eugene Strerets Growth Product Manager @ Able

    Eugene Strelets is a Growth Product Manager with 4 years of experience in experimenting with data-driven decision-making to drive products to the next level of scale, impact, and profitability. Passionate about conducting growth experiments, multivariate tests, and funnel analysis, Eugene has a proven track record of success at Gismart, Loóna (2021 Apple Design Award Winner), and Able. With a deep focus on consumer subscription apps, Eugene's expertise include conversion optimization, pricing strategy, go-to-market strategy, and product analytics.

Braavo Capital

Braavo provides on-demand funding for mobile apps and games. Revenue-based funding allows founders to scale on their own terms, without giving up equity.