From Clicks to Subs: Why You Need a Web Acquisition Funnel and How to Make Yours the Best

When it comes to subscriber acquisition, 2023 is the year of the web funnel. According to Eugene Strelets, a Growth Product Manager to many successful apps, having a web acquisition funnel is an essential marketing tactic that every subscription app should be doing. If you don't have a web funnel, this Office Hours will break down how it works and how to implement one in your strategy; if you do already have a web funnel, this session will leave you with actionable tips and insights to optimize it.

During this Office Hour session, we'll chat about:

• how a web funnel works for subscription apps
• the benefits, advantages, and things to be aware of
• how to experiment with a web acquisition strategy
• how to analyze and optimize your web funnel
• the impact of web on your brand, and how to protect it

About our Office Hours guest: Eugene Strelets

Eugene Strelets is a Growth Product Manager with 4 years of experience in experimenting with data-driven decision-making to drive products to the next level of scale, impact, and profitability. Passionate about conducting growth experiments, multivariate tests, and funnel analysis, Eugene has a proven track record of success at Gismart, Loóna (2021 Apple Design Award Winner), and Able. With a deep focus on consumer subscription apps, Eugene's expertise include conversion optimization, pricing strategy, go-to-market strategy, and product analytics.

Can't make it? Register anyway so we can send you the recording.