Climate Action Week: Green Consumers

As part of BRC Climate Action Week 25-29 October, we’re hosting a series of events to showcase initiatives and good practice being undertaken by UK retailers on the journey towards Net Zero.

Each day we’ll profile and provide practical advice and guidance on one of the 5 key Pathways of the BRC Climate Action Roadmap – an ambitious industry-led initiative designed to get the whole of the UK Retail industry and its supply chains to Net Zero by 2040.

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This event, in conjunction with our Climate Action Roadmap Pathway 5 Partner, PwC, focuses on consumer choices and behaviours.

We’ll take you through the newly launched Good Practice Guide, that sets out the practical steps you can take to encourage/enable your customers to make more sustainable choices.

We’ll be talking to the Guide authors as well as retailers of different shapes and sizes, on the challenges in shifting customer behaviours; and how you can use the Guide to effectively implement your consumer-facing initiatives.

• Gain insight into key aspects of behavioural economics and drivers.
• Understand actions you can take to effectively influence/shift consumer choices at each stage of their decision-making and purchasing journeys.
• Hear from and put your questions directly to the Guide’s authors.

WHO SHOULD ATTEND?

This event is free to join and is open to all BRC retail members, associate members and non-members.

It will be of particular interest and benefit to colleagues working in areas of customer experience, PR, marketing, advertising and communications; as well as colleagues responsible for meeting their organisation's CSR and sustainability goals.