About this event
Retail generates a staggering amount of data - over 40 petabytes per hour. Meanwhile, according to Forrester, nearly 50% of brands say unifying online and instore operations and data will be their biggest challenge over the next few years.
In this webinar, systems integrator and data analytics specialist, Objectivity, will discuss the best ways for retailers to harness both third and first-party data for competitive advantage. They will also explore emerging best practices to overcome challenges associated with capturing the right data, processing it at speed and sharing it effectively to enable more informed strategic decision-making, as well as next best actions.
Objectives:
- Gain insight on the volume, velocity and variety of data required to maximise competitive advantage today.
- Learn how best to use data analytics to optimise the customer experience and better match supply with demand.
- Understand emerging data gathering and analytics best practice to innovate, differentiate and compete
British Retail Consortium
Our mission is to make a positive difference to the retail industry and to the customers it serves.The go-to trade association for all UK retailers, promoting the story of retail, shaping debates and influencing the issues that matter to the industry.
BRC membership is open to UK retailers, retail-related trade associations and companies who provide services to the retail sector.
