British Retail Consortium invites you to their event

Next Generation Customer Data Platforms

About this event

About this event

In our upcoming webinar, we will explore the most significant shifts within the Customer Data Platform (CDP) market and look more closely at some of the ways in which innovators in this space are beckoning the next generation of CDPs.

In recent years, it has become increasingly difficult for retailers to differentiate between the options in the market as marketed capabilities seemingly converge. However, by defining the market landscape more clearly and recognising the fundamental issues with existing solutions, join us to support your journey to building a future-fit customer data infrastructure.

Key Takeaways:

With minimal differentiation in CDP offerings beyond expansion of marketing activation tools offered in-platform, two truly disruptive offerings emerge:

  • Composable CDPs
  • Assembly Model Behavioural Profiling solutions

These options provide opportunities for you to launch into advanced customer data systems that previously could have taken significant time and investment to set up.

If your job role involves:

  • Data and analytics
  • Marketing and e-Commerce
  • Community building
  • CRM management

...then this webinar will provide value to you!


An Introduction to the Existing CDP Landscape

  • An introduction to Customer Data Platform infrastructures
  • The traditional CDP market landscape and best-in-class providers

Challenges to Traditional CDPs

  • Unbundling the traditional CDP
  • Exploring the key challenges faced by peers

Emerging Customer Data Platform Solutions

  • Introduction to Composable CDPs
  • Comparison of Composable CDPs vs Traditional CDPs
  • Best-in-class Composable CDP providers
  • Introduction to Assembly Model Behavioural Modelling
  • Best-in-class Behavioural Modelling providers


  • Painting a picture of how a Composable CDP infrastructure and advanced behavioural modelling solutions could combine to form the Next-Generation Customer Data Pipeline

Hosted by

  • Team member
    Kris Hamer Director of Insight

  • Guest speaker
    Owen Eddershaw Associate, Innovation @ True Global

British Retail Consortium

Our mission is to make a positive difference to the retail industry and to the customers it serves.

The go-to trade association for all UK retailers, promoting the story of retail, shaping debates and influencing the issues that matter to the industry.
BRC membership is open to UK retailers, retail-related trade associations and companies who provide services to the retail sector.