About this event
Black Friday no longer marks the start of peak trading - it reshapes the whole quarter around it. Discounting begins earlier, spending shifts, and increasingly consumers delay purchases in expectation of lower prices.
This session will examine 2024 and 2025's Golden Quarter performance and what it means for the period ahead, covering:
- Market performance through the Black Friday to Cyber Monday window
- How trading held up in the weeks leading up to Christmas
- Where growth came from across categories and channels
Alongside this, we'll explore consumer behaviours around Black Friday.
This session is aimed at consumer, marketing, insight, and commercial professionals from BRC Retail Members, and will also provide opportunity for Q&A and discussion.
Hosted by
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External speaker
Tina Spooner Strategic Insight Manager @ BRCE
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External speaker
Harvir Dhillon Economist @ British Retail ConsortiumHD E
British Retail Consortium
Our mission is to make a positive difference to the retail industry and to the customers it serves.As the go-to trade association for UK retail businesses, our mission is to make a positive difference to retail, its customers and the community, today and in the future, by by influencing change and delivering member value through our communities, networks and the development of retail's next gener
