Brevo invites you to their event
About this event
Customer acquisition costs are putting pressure on marketing budgets, while traditional loyalty programs deliver diminishing returns. If your program mainly rewards spending, it risks becoming just another discount mechanic.
Join Scott Brinker (Chiefmartec) and Séraphie De Tracy (Brevo) to learn how leading brands are shifting to Smart Loyalty—rewarding advocacy (reviews, UGC, referrals) to turn retention into compounding growth.
In this session, you’ll learn how to:
☝️ Limited seats — reserve yours now.
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Scott Brinker, dubbed the "Godfather of Martech" by Ad Age, has been analyzing marketing technology and its impact on marketing organizations for more than 18 years as editor of chiefmartec.com. He previously served as VP of Platform Ecosystem at HubSpot and before that was co-founder and CTO of ion interactive, a pioneering no-code platform for interactive content. Scott authored the best-selling book Hacking Marketing and co-authored The New Automation Mindset. He holds graduate degrees in computer science and management from Harvard and MIT.
Brevo is the all-in-one platform designed to efficiently build meaningful customer relationships at scale in a fast changing digital world. Today, more than 500,000 businesses across 180 countries trust Brevo’s reliable technology and 75+ integrations to deliver unparalleled customer experiences.
