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The First Step to Success: Needs Assessments for Business English Students

About this event

Conducting a needs assessment with new students – asking about their motivation for studying English, past learning experiences, and current learning goals – is a vital starting point for all English teachers. This is especially true in Business English, where you’ll often assess not only the student’s goals but also the goals of the company sponsoring that student. As a Business English teacher, how can you conduct a needs assessment that takes the student and the employer’s expectations into account? After the course, how do you report on the student’s success, and to whom?

Can’t attend the live presentation? Don’t worry, all registrants receive free access to the recording within one to two business days!

To prepare for this webinar check out this related Bridge blog post: The Essentials of Teaching Business English Online and In Person and What Is a Needs Assessment for Teaching English? or download this free Bridge eBook: Teaching English to Adults.

If you’re a current or future teacher looking to expand your skills into the Business English niche, you can learn more about conducting needs assessments and other essential ESL instructional methods in the Bridge Specialized Certificate in Teaching Business English. To further specialize your skills, the Bridge Teaching IELTS Exam Prep Micro-credential course offers targeted skills in a high-demand subfield of teaching adults.


Camila Capponi is the human resources manager for Chile and the Americas with NTT, a global technologies service provider. She has a B.D. in Psychology and more than nine years of experience in human resources. She studied a business administration certification at the University of California, San Diego and most of her experience has been dedicated to developing HR teams and policies in relation to gender equity, diversity and inclusion, career development and training.

Vesela Koeva is a certified EFL instructor at BridgeEnglish Chile who is passionate about innovative methods in education and language teaching. For the past two years, she has been focused on teaching Business English to corporate professionals and executives in South America. She is also working as a corporate teacher at a multinational IT company. She received an MA in Translation and Editing in Bulgaria, and she also studied at Charles University in Prague, where she developed an interest in multilingualism and language management.

Natalia Bustos is director of marketing, sales and customer service for BridgeEnglish Latin America. She is an experienced English language teacher and has a degree in public relations. Most of her professional career has been focused on improving the language-learning experience for adult professionals at BridgeEnglish and supporting and guiding companies in the development and delivery of language training plans for employees.

The panel is hosted by Erin Shaw Hernandez.

Erin Shaw Hernandez is president of Selnate International School, an online English language program based in Provo, Utah. She has traveled throughout South America and Europe and been working with English language programs as a teacher and administrator for over 10 years. She received BA Linguistics and MA TESOL degrees from Brigham Young University, and has extensive experience in curriculum and program development, teacher training, language assessment and program marketing.

Hosted by

  • Guest speaker
    Erin Hernandez President @ Selnate International School

  • Guest speaker
    Camila Capponi Human resources manager @ NTT

  • Guest speaker
    Natalia Bustos Director of marketing, sales and customer service @ BridgeEnglish Latin America

  • Guest speaker
    Vesela Koeva Certified EFL instructor @ BridgeEnglish Chile


With over 35 years in the language-education field, Bridge Education Group empowers a global community of English teachers at all stages of their careers. Our continually growing portfolio of TEFL/TESOL certification programs provides teachers with internationally-recognized credentials.