About this event
In an age where voters are drowning in digital noise, the phone remains one of the most trusted and effective tools in a campaign’s arsenal. This session explores how modern phone-based outreach, powered by intelligent data, automation, and analytics, drives higher engagement, sharper insights, and better results for political organizations, advocacy groups, and research institutions. Join us as experts from Enghouse Insights unpack how advanced call technologies are reshaping campaign strategy, from polling and persuasion to turnout and fundraising, all while maintaining full compliance with today’s complex communications regulations.
Why Attend
- Reconnect in a Distracted World: Discover why phone-based outreach consistently outperforms digital ads and emails in engagement and conversion.
- Get Smarter Insights: Learn how campaigns are using live calls, IVR, and hybrid outreach to measure voter sentiment, test messages, and track movement in real time.
- Power Action: See how blending phone with digital channels (web, email, QR codes) enables dynamic outreach and faster responses.
- Stay Compliant: Navigate the evolving TCPA and state-level rules for campaign communications, including AI voice and caller ID authentication.
- Learn from Real Examples: Case insights from political campaigns, PACs, advocacy groups, and research centers leveraging modern phone platforms.
Topics We’ll Cover
- The enduring value of the phone in today’s campaign ecosystem
- Advanced capabilities: logic routing, live transfers, dynamic scripting, and realtime analytics
- Message testing and voter tracking using phone-based research
- Mode agility: integrating live, automated, and web channels seamlessly
- Best practices
Who Should Attend
- Campaign Managers & Strategists
- Pollsters & Research Directors
- Political Consultants
- Advocacy & PAC Leaders
- University or media researchers studying civic engagement
Takeaway
Attendees will leave with practical strategies for building smarter, data-driven, and compliant phone outreach programs that truly connect with voters and drive measurable results.
Presented by
Hosted by
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Guest speaker
Malgorzata Mleczko Enghouse InsightsG
Malgorzata Mleczko is driving demand generation in IT and market research sectors for 12+ years. For 6+ years with Nebu, and with its acquisition by Enghouse in July 2021, she joined Allen's team and is driving demand generation for Enghouse Insights. Passionate about translating technology into business values, and inspiring colleagues and clients to innovate and achieve even greater results.
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Guest speaker
Allen Porter General Manager @ Enghouse InsightsG
Allen Porter is General Manager, Enghouse Insights. Allen brings a wealth of experience to his role: providing strategic leadership, operations planning, management, and driving the product strategy for the newly formed business unit. Allen joined Enghouse through the acquisition of Survox and was running the Survox customer success teams for several years. During his time at Survox, Allen implemented many strategic product and customer initiatives, helping Survox establish itself as one of the key data collection software providers in the US. Prior to Survox, Allen spent over 15 years as Director, Fieldwork Technology at Maritz, one of Survox’s largest platform customers. Today with his more than 25 years of experience in market research he is heading Enghouse Insights.
