About this event
Join WeedWeek and BDSA Co-Founder Liz Stahura for a data-driven review of the trends that shaped the cannabis industry in 2025 and what they signal for 2026. Drawing on BDSA’s retail sales tracking data, consumer insights, and market forecasts, this session will examine market performance at the national and state level, key sales and pricing trends, and evolving product and category dynamics, including a look at cannabis beverages.
The session will also explore today’s cannabis consumer: who they are, how motivations and need states are shifting, and how those changes are showing up in purchasing behavior. We’ll close with a forward-looking discussion on what’s ahead in 2026, highlighting the major trends, opportunities and risks BDSA is watching, and what they mean for operators, brands, and investors planning for the year ahead.
Hosted by
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Guest speaker
Elisabeth Stahura Co-Founder & COO @ BDSAG
Liz Stahura is Co-Founder and COO of BDSA, the premier global intelligence platform for the cannabis and cannabinoid industries. BDSA has become the go-to source for comprehensive, granular market data, consumer insights, trends, and forward-looking market forecasts that help businesses make strategic decisions in a rapidly evolving market. BDSA serves brands, retailers, investors, adjacent CPG and wellness companies, and global stakeholders seeking actionable, data-driven insights.
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Guest speaker
Alex Halperin Editor in Chief @ WeedWeekG
Alex Halperin is the founder and editor of WeedWeek, which he has been writing since 2015. His reporting on the legal cannabis industry and other business topics have appeared in Fast Company, The Washington Post, Slate, BusinessWeek, Fortune and many other publications. A Los Angeles Times/WeedWeek investigation into pesticide contaminated weed won a 2025 Loeb Award for business reporting. Halperin lives in southern California.
