About this event
Following our first webinar on why media provenance and authenticity matter, this session takes the next step: how do you actually put these principles into practice?
Arbor Media and Castlabs bring media provenance and authenticity to life, showing how C2PA manifests, cryptographic signatures, and forensic watermarking work together to verify the origin, integrity, and edit history of digital content. We will walk through real implementation considerations: from embedding provenance and authenticity data at the point of creation to validating it at the point of publication, and how these tools help organisations defend against manipulation, including deepfakes.
What you will learn:
- How a C2PA manifest is built and secured: claims, assertions, organization IDs, and the cryptographic signature that makes tampering detectable.
- How C2PA can be integrated into existing media workflows to support media provenance and authenticity, from creation through distribution.
- What organisations should consider when implementing media provenance and authenticity, including known limitations of current tools.
- How provenance and authenticity information is verified and communicated to audiences, and what the first practical steps toward protecting digital trust look like.
This session is designed for organisations ready to move beyond the theory and understand how media provenance and authenticity can be applied in practice.
Hosted by
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Team member
Padma Muthusamy Product Manager @ CastlabsT
Padma works as Product Manager at the intersection of product strategy and media security technology, helping organisations protect and verify digital content through tools like cryptographic signing and forensic watermarking.
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Team member
Fardau van Neerden Product Owner @ ARBORT
Program Manager | Cloud & CDN Expert | Product Incubation & Strategy With over a decade of experience in cloud, CDN, and large-scale digital workflows, I specialize in leading product incubation, development, and delivery across media, eCommerce, manufacturing, healthcare, education, and more. My expertise spans architecture to go-to-market, ensuring technology drives business outcomes across diverse industries. Currently, as a Program Manager/Product Owner, I drive product strategy, roadmap execution, and feature delivery, aligning executive vision with engineering teams to build and optimize backend microservices architectures. I collaborate across business, marketing, finance, and legal to ensure seamless execution. I thrive on large-scale, high-impact projects and am customer-obsessed, always aligning technology with business needs. Whether it's streaming, eCommerce acceleration, cloud transformation, or digital experience optimization, let's connect!
Arbor Media & Castlabs
Media Provenance and AuthenticityArbor Media and Castlabs aim to support institutions in building more transparent, verifiable, and resilient media ecosystems through practical implementations of authenticity and provenance technologies across livestreaming, recording, publishing, and archival workflows.
