From Mandate to Meaningful: Building a PROMs Programme That Actually Works

Thursday, 9th July 2026

• 7:00am British Summer Time (BST)
• 9:00am Arabia Standard Time (AST)
• 10:00am Gulf Standard Time (GST)
• 4:00pm Australian Eastern Standard Time (AEST)

From Mandate to Meaningful: Building a PROMs Programme That Actually Works

Patient-Reported Outcome Measures (PROMs) are becoming an increasingly important topic across UAE healthcare. As the Department of Health (DoH) continues to advance Value-Based Healthcare initiatives, the Dubai Health Authority (DHA) introduces new PROMs requirements, and international recognition grows through initiatives such as the Newsweek World's Best Hospitals rankings, healthcare leaders are increasingly asking:

Are we measuring whether care is truly improving patients' lives?

For many organisations, PROMs are still a relatively new concept.

What exactly are PROMs? How are they different from patient experience surveys? Why are they becoming so important? And what does this mean for our organisation?

Join Paul Millett in conversation with Mary Vance, Co-Founder of Cemplicity and an internationally recognised expert in Patient-Reported Outcome Measures, for an executive discussion exploring why PROMs are gaining momentum, how leading healthcare organisations are using them to improve care, and what healthcare leaders in the UAE should be thinking about now.

Whether your organisation is just beginning to explore PROMs or considering how they fit into your broader quality and patient-centred care strategy, this session will provide practical insights to help you understand the opportunities ahead.

During this executive discussion, you'll learn:

• Why PROMs are becoming an increasingly important topic across UAE healthcare
• What PROMs are—and how they differ from Patient-Reported Experience Measures (PREMs)
• How leading healthcare organisations are using PROMs to improve patient-centred care and clinical outcomes
• What a successful PROMs programme looks like
• The common challenges organisations face—and how to avoid them
• Practical first steps for organisations beginning their PROMs journey
• Live Q&A with PROMs experts

Who should attend?

This session is designed for:

• CEOs and Hospital Directors
• Chief Medical Officers
• Chief Nursing Officers
• Quality Directors and Managers
• Patient Experience Leaders
• Clinical Governance Leaders
• Value-Based Healthcare and Transformation Teams

Why attend?

By the end of this session, you'll have a clearer understanding of:

• Why PROMs are gaining momentum across the UAE healthcare sector
• What this means for your organisation
• How leading hospitals are approaching patient-reported outcomes
• The practical considerations for organisations beginning their PROMs journey

Whether you're responding to evolving regulatory expectations, exploring value-based healthcare, or simply wanting to better understand one of the fastest-growing topics in healthcare quality, this webinar will provide an excellent starting point.