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Census invites you to their event

#3 OA Series: Marketing as a Data Product: Operational Analytics for Growth

About this event

Join our Growth Manager, Trevor Fox, and Product Manager, Jeff Sloan, as they show you Operational Analytics for Marketing, so you can get consistent metrics across the entire customer journey, in every tool in your stack.

You'll learn Operational Analytics for Marketing πŸ“ˆ :

  • How to develop experiments that span the entire customer journey
  • How to design metrics to optimize performance the entire way, in every tool
  • How to identify new opportunities to expand your market
  • Bonus: ABM CDP for B2B PLG

This event is for πŸ‘‰ data and marketing teams who want to develop better customer relationships with hyper-personalized marketing campaigns, reduce ad spend with simple management of segments and audiences in a single place, and quickly drive growth experiments.

β€œCensus really allows us to activate our customer data more efficiently. And by doing that it helps us to test different ideas and better personalize our product and messaging experience to suit the user's needs.” - Cuong Duong, Data Analyst @ Canva

What are you waiting for? πŸ’‘ Register now, with your work email to get handy reminders as well as the recording link, and get the most out of this event and engage with us LIVE.

And, we get it if you can't make it. You'll get to grab this event on-demand afterward, plus a chance to ask any follow-up questions in the official Operational Analytics Community. 😎

Hosted by

  • Team member
    Trevor Fox

  • Team member
    M C Flamingo Events Lead @ Census

  • Team member
    Jeff Sloan

    Jeff Sloan is a data and product leader with a soft spot for analytics engineering, remote work, and cooking with sumac. He's also a Customer Data Architect at Census.

  • Team member
    Allie Dyer Bluemel Director of Content Marketing @ Census


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