About this event
What do you learn from the data when you run 100,000 unique freeplay sports games with over 30,000,000 game plays?
In a nutshell: a lot.
Join Chalkline CEO Daniel Kustelski for key insights and experience sharing from running fan engagement games for affiliates, casinos and sportsbooks over the past seven years.
We'll discuss:
* The importance of first-party data
* Player trends and data patterns
* How influencer impact game play metrics
* Games that work well and games that don't (we have a few of these :)
* How what we've learned influences our future in fan engagement
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Chalkline builds increasingly valuable loyalty databases.
Head of AI & Product Development at Chalkline Sports. Previously: Ticketmaster, Etix, Nashville Entrepreneur Center.
Chalkline is North America's leading provider of freeplay prediction games. Used by leading casinos, affiliates and media to acquire, engage and retain sports betting and iGaming customers.