ONLINE WORKSHOP : Does search engine advertising with Google Ads (SEA) still make sense?

Workshop format: Sensitization workshop with a practical part

About the workshop:

Google Ads are more than just adverts in the search results. Get an insight into the extensive world of Google Ads and how you can set up your own campaign with a small budget.

What will you learn?

• Strategic goals of search engine advertising
• Target group analysis and keyword research with online marketing tools
• What is the optimal bid? Bid planning for the first Google Ads campaigns
• Content strategies for successful Google Ads
• The optimal Ads structure for your campaign
• Measurement, analysis and optimization of the campaign
• Bonus: Is the Performance Max campaign a real game changer?

Who is it for?

Entrepreneurs, managing directors, project managers, communication and marketing managers as well as people involved in marketing and professional communication.

Presentation of the speaker: Dominic Berg, MontMedia AG

9 years ago, Dominik Berg founded the digital marketing agency MontMedia AG in Luxembourg and has been successfully supporting small and medium-sized businesses in Luxembourg, Germany, Austria and Switzerland.

Workshop offered by the digitalization department of the Chambre de Commerce's House of Entrepreneurship.

CONTACT:

House of Entrepreneurship

14, rue Erasme, L-1468 Luxembourg

digital(at)houseofentrepreneurship.lu

T: (+352) 42 39 39 - 840

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Politique de protection des données personnelles

By registering for this event, participants are informed of and agree to the fact that :

• on the one hand, that they may appear in photographs and/or video images taken during the event ;
• and secondly, that the event may be recorded (sound and/or video) and broadcast, either live or after the event.

These photos and/or recordings are intended to be used for communication purposes relating to the event (publication and/or broadcast in the Chamber of Commerce's various communication media such as MERKUR, website, newsletter, social networks, channel on a video-sharing platform, etc.).