Outsmarting High CPCs in 2025: The Bottom-Up Strategy using PMAX & Demand Gen

Check out the topics:

In this exclusive session, Aaron Young, Director of Define Digital Academy and top Google Ads educator, will guide you through a modern approach to campaign structure using PMAX and Demand Gen. Discover how to scale effectively, reduce cost-per-click, and stay ahead of rising CPC trends. Perfect for advertisers looking to fine-tune their strategy for maximum return in 2025.

Who should attend?

• Marketing professionals ready to tackle rising ad costs
• PPC managers looking to scale efficiently
• E-commerce leaders preparing for a more competitive landscape
• Agency experts wanting a smarter structure for client success

What you'll learn:

• How to structure Google Ads accounts to support scale and profitability
• The role of PMAX and Demand Gen in a bottom-up strategy
• Tactics for capturing high-intent demand while building incremental growth
• How to minimize rising CPCs and adapt to future changes

What are the benefits for you?

• Build a scalable, cost-effective campaign structure
• Get ahead of CPC inflation with proactive strategies
• Drive better ROI from every campaign
• Learn from one of the most trusted voices in Google Ads