Automotive digitalisation in the DPP era: making the transition practical

Automotive digitalisation is accelerating, but many programmes still stall at the same points: slow responses across tiers, product data that isn’t decision-ready, and real concerns around trust, IP, and liability. In this 60-minute panel, experts from innos GmbH, HAW Hamburg, and Circularise will share what’s truly getting in the way, and the practical steps that help teams move from “data sent” to “data usable”, with Digital Product Passports (DPPs) as context, not a regulation deep-dive.

What you’ll learn:

• How to reduce the time lag between OEM questions and supplier answers (and why it matters for planning cycles)
• What “decision-ready” product and materials data looks like in practice, beyond a slide deck
• How to enable safe sharing across partners without oversharing, or creating liability headaches
• Where digitalisation initiatives often fail in execution (integration cost, internal capacity, interoperability)

Meet your speakers

• Dr. Andreas Baar, Senior Manager, innos GmbH
• Axel Wagenitz, Professor, HAW Hamburg
• Teresa Oberhauser, Head of EU Research and Government Affairs, Circularise

Moderator: Trishna Menon, Marketing Lead, Circularise

Event details:

Date: 19 February 2026

Time: 3:00–4:00 PM CET

Format: Panel discussion + Q&A

👉 Save your seat and join the discussion on how automotive teams can make the transition practical, across the full value chain.