Enabling the circular toy economy: A PRecycling deep dive

How can the toy industry prepare for a circular future? With upcoming regulations and growing consumer demand for sustainability, the pressure is on to create transparent, circular value chains. To meet this challenge, leading organisations are turning to innovative solutions like Digital Product Passports (DPPs) to unlock traceability and enhance recycling.

Join Circularise and EuPC for an exclusive webinar that goes behind the scenes of the PRecycling project. This strategic collaboration is revolutionising the recycling landscape for toys by implementing a pioneering traceability solution. Hear directly from industry leaders at BASF, Coolrec (Renewi), Fraunhofer, and AIJU as they share first-hand experiences and discuss the practical realities, strategic benefits, and next steps for enabling a circular toy economy.

👉 What you’ll learn:

• Navigate the new regulatory landscape: Get a concise overview of the upcoming Toy Safety Regulation and what it means for the value chain.
• Unlock the power of DPPs: Discover the key outcomes from the PRecycling pilot on creating both stakeholder and consumer-facing Digital Product Passports.
• Improve recycling with data: Understand how a traceability solution can communicate vital production data to optimise recycling processes.
• Gain expert insights: Hear a candid discussion on the primary challenges and proven benefits of implementing traceability in the toy industry.
• Future-proof your strategy: Learn what early actions your company can take to prepare for new circularity rules before they are enforced.

🗣️ Meet your speakers:

Moderator:

• Maria Alejandra Leon, Project Manager, Circularise

Expert Panel:

• Serena Gariboldi, Public Institutions Affairs Officer, Circularise
• Luisa Marín, Head of Consumer Goods Services: Chemistry Department, AIJU
• Ana Rita Neiva, Plastics Engineer at Coolrec, Renewi
• Martin Schlummer, Business field manager recycling, Fraunhofer
• Bernhard von Vacano, Vice President Plastics Circularity Research, BASF

🗓️ Date: 5th November, 2025

🕜 Time: 4 PM CET

👉 Save your seat – spots are limited!