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Greenwashing Crackdown: How to comply with new EU rules and build consumer trust

About this event

Greenwashing Crackdown: How to Comply with New EU Rules and Build Consumer Trust

The era of vague green claims is over. Are you ready for what comes next?

New EU legislation is reshaping how companies can market sustainability — and the penalties for non-compliance are steep. Under the Empowering Consumers Directive (EU) 2024/825 and the proposed Green Claims Directive, businesses will soon be legally required to prove, verify, and communicate their environmental claims with unprecedented transparency.

Join this insightful webinar to stay ahead of the rules, avoid greenwashing penalties, unlock premium opportunities, and build consumer trust.

In this session, you’ll learn how to:

  1. Navigate the two major EU directives reshaping sustainability marketing
  2. Avoid legal pitfalls, fines, and reputational damage from non-compliant claims
  3. Implement best practices for making credible, verifiable environmental claims
  4. Use transparency as a competitive edge in ESG-conscious markets
  5. Prepare for mandatory third-party verification and digital product passports

Who should attend?

  • Sustainability and ESG leaders
  • Regulatory and product compliance teams
  • Legal and public affairs professionals
  • Marketing and branding managers in manufacturing, consumer goods, retail, and electronics

Featuring a real-world case study:

🔍 How Samsonite uses Circularise’s traceability tools to back its green claims across 30+ global suppliers—with full transparency down to Tier 3.

Including:

  • Live Q&A with our compliance experts
  • Interactive audience polls
  • Free post-webinar resource: Slide deck, legislation visual?

🎯 Don’t risk falling behind. This is your chance to turn green compliance into brand leadership.

👉 Register Now – Spaces are limited.

Hosted by

  • Team member
    SG T
    Serena Gariboldi

  • Team member
    T
    Trishna Menon Senior Growth Marketer @ Circularsie

  • Team member
    AH T
    Amanda Herrera Miranda

  • Team member
    T
    Arina Safronova

Circularise

A leading product traceability platform for supply chain data management.

Supply chain traceability for a circular economy – powered by blockchain