About this event
Learn how Segment and other B2B companies convert prospects with ads.
B2B advertising is complex — you have to get the mix of audience, creative, offers, channels, and algorithms just right. So there's not one secret hack, one magical campaign, one best channel.
You need a sustainable system to make ads scale.
Find out what Johnathan Dane, Founder & CEO of KlientBoost, and Chipper Nicodemus, Senior Manager of Acquisition at Segment do to generate qualified paid leads — not with one-off gambits — but by creating more efficient systems.
They'll walk you through their favorite recipes to better leverage paid platforms.
You'll learn:
- methods to create more efficient ads for Google and Facebook, such as intent campaigns and hybrid bidding
- how to avoid wasted ad spend by optimizing landing page form conversion with the Breadcrumb Technique
- examples of how Segment and other B2B companies reach higher relevance (and better ROI)
What to expect
We'll spend ~25 minutes learning from Chipper and Johnathan — and have 20 minutes for live Q&A.
Can't attend? Register now, and you'll get the recording to watch whenever works best for you.
