About this event
So your company is going upmarket to sell to larger companies and strategic accounts. And now you're responsible for bringing in a totally different type of lead.
No need to swear ... Emily Kalen, Director of Growth Marketing at Frame.io, is here to help.
When she joined Frame.io, Emily first worked on optimizing the "pro-sumer" acquisition and conversion funnel. After a few months, she started scoping out the move upmarket and building relationships with sales.
Join Emily as she shares a peek behind Frame.io's marketing playbook evolution.
You'll learn:
- how your growth playbook has to evolve when moving upmarket
- Frame.io’s process for sizing up and deciding which customer segments to expand into
- how Emily is operationalizing their data-driven ideal customer profile
What to expect
The recording runs about 45 minutes, including 10-15 minutes of Q&A at the end.
