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How to Offer Support and Drive Conversions on Google’s Business Messages With

About this event

Google's Business Messages with allows customers to message your business directly from Google Search or Maps. Whenever your customers are searching for your business, or something relevant to your business, they can start the conversation via the chat icon. This makes you seamlessly discoverable across multiple entry points, perfect for engagement and high conversions!

In this webinar, we tell you all about how you can start turning search results into chat opportunities and conversions with just one click! We will dive into advanced features such as new entry points and automation with our software as well as relevant use cases. Think about getting information about a product or service, making exchanges and return, finding the nearest location, or making a reservation and booking an appointment.


  1. Introduction to Google’s Business Messages
  2. Tap into the reach of Google search with easy conversation entry points: search, maps, and ads
  3. Provide rich and asynchronous experience
  4. Increase customer reach, satisfaction, sales, and conversions
  5. Discover How to use Google's Business Messages and its benefits
  6. Use cases
  7. Benefits
  8. Automating and Handling conversations with Chatbot and Mobile Service Cloud
  9. Mobile Service Cloud combined with a chatbot
  10. Demo: from search to direct conversation via Business Messages in Mobile Service Cloud: bot and handover to live agent!
  11. Q&A

Hosted by

  • Team member
    Guylaine Bergé Senior Product Marketer CPaaS @

  • Team member
    Rd T
    Rutger de Ruiter

  • Team member
    Io Michels